#QUICKEN HOME AND BUSINESS 2019 EBAY FULL#
We had a hypothesis that the full Promoted Listings offering had too many options and was too robust for the average consumer seller. To really push ourselves in how we approached product development, we asked: By optimizing for the user experience, could we quickly validate user demand for a new promoted listings feature? This led us to Promoted Listings Lite. Our team employed the MAP approach with Promoted Listings, an advertising product for business sellers that allows them to boost the visibility of their items with premium placements on eBay and to help enhance their sales velocity. Putting the New Model to Work: Promoted Listings Lite MVPs can fail sometimes simply because they are confusing, not because they aren’t valuable. If you were opening a restaurant with an exotic menu, you might want to test the waters and start a food truck as an MVP for a few months before deciding to invest further in the restaurant. But a food truck with fantastic food in the wrong location won’t get many customers, while a food truck in a great location with a confusing menu won’t pull through many orders. For an MVP, however, it means a product that only allows us to precisely test product market fit.
#QUICKEN HOME AND BUSINESS 2019 EBAY SERIES#
For a fast growing product that strives to penetrate deeper into the user base, it means a series of moments that delight customers and create viral effects. For a mature product, it means a fluent experience and robust features that foster great user engagement and retention. When it comes to building products in the MVP model, we seldom talk about creating minimum awesome experiences, but this is precisely what we need to do in order to truly create the best experiences for our customers.Īn awesome experience can mean different things at various stages of the product life cycle. We don’t just want to build a product that is viable at minimum-we want to build a product that is awesome. Given this possible outcome, we’ve recently shifted our approach to building products. Through an MVP approach, what might actually be the result of a poor user experience-for example, where users cannot discover or navigate through-might be interpreted as a lack of customer need for the feature or product we are testing. In the product development process, this can lead to less-than-ideal (and sometimes, outright confusing) user experiences. During this stage, the main focus is on functionality, knowing the experience can be optimized in the future as long as the MVP helps us validate consumer demand.
MVPs are essentially prototypes-or the most basic versions of a product that allows us to collect consumer learnings before launching at scale. Then, we keep building upon this, testing and learning along the way.Īt eBay, our technology teams work in an Agile model where we focus on building what’s called a minimum viable product (MVP) to test ideas for new products and features. It starts with an idea and a hypothesis of consumer need or desire.
Each product we build is sort of like starting a small business.